B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Like me, you’re probably still recuperating from your Black Friday/Cyber Monday tech hangover. Did I really need to purchase a
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
Email has been around for a long time. While many proclaim that B2B email is declining as a preferred communication
Email is still a workhorse for B2B marketers. In fact, according to a Salesforce State of Marketing report, 73% of