How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B…
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Digital Marketer
25 Jargon Words to Avoid (Like the Plague)
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words
Why You Need to Rethink the Talking-Head Video: 4 Tips to Improve Engagement
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
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From Clutter to Conversion: 10 Tips to Make Your B2B Emails Pop
Email has been around for a long time. While many proclaim that B2B email is declining as a preferred communication
The Email Marketing Measurement Challenge
Email is still a workhorse for B2B marketers. In fact, according to a Salesforce State of Marketing report, 73% of
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5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a
5 Qualities Every B2B Influencer Must Have
The business world has bought into the effectiveness of influencer marketing. A survey conducted by Linqua found that in 2016, 86%
How to Develop Your Own Online Influencers
You have thought leadership inherent in your organization. It’s locked in the heads of your colleagues who possess the knowledge
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Why Content Will Make or Break Your ABM Strategy
Account-based marketing (ABM) is resurging. SiriusDecisions reported that 92% of marketers believe that ABM is extremely important. While adoption is
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Does Your Content Leave a Lasting Impression?
Due to years of irrational content exuberance, the supply of content has surpassed customers’ demand. Yet according to the Content Marketing Institute’s 2015 annual survey, marketers’ biggest challenge is producing engaging content. So while the deluge of substandard content has undeniably surpassed customers’ demand, the supply of quality content has a way to go.