Why Are Marketers Prioritizing Different KPIs in 2023?
B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in…
Digital Marketer
Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
SaaS Product Web Pages that Put Customers First
When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
What to Do When Your B2B Content Scores a C+
Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered
9 Tips to Manage Your LinkedIn Company Page
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)