Infographic Do’s and Don’ts
B2B buyers like infographics. According to Eccolo Media, 49 percent of B2B technology buyers ranked infographics as “very or extremely” influential in the technology purchase process.
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3 Steps to Maximizing Your Demand Gen Budget
Demand generation marketers are heavily investing in content creation. It’s a trend that doesn’t show signs of slowing as these same
How Long Should a Web Video Be? It Depends
If you’ve ever made a video for the web, you’ll know that determining an exact length can be tricky. In fact, it’s often a subject of debate. Many people will point to web audiences’ shrinking attention spans and say it should never exceed two minutes. While others will argue that for some topics, two minutes barely allows you to scratch the surface. The reality is, neither camp is wrong.