9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,…
Persona
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
How to Create a Taxonomy: 6 Tips for Success
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Managing Agile Product Content Updates for Autodesk Global Launch
Tendo serves as a trusted partner for content delivery during Autodesk’s annual product release cycle.
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Elevating the Digital Content Experience for Okta
Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life.
A Comprehensive Content Strategy for Infoblox
Tendo created a roadmap for Infoblox content strategy and messaging to drive focused content development based on personas, journey stages, and content channel.
How to Maintain Brand Value After an Acquisition | The B2B Content Experience Podcast
In this episode, Tendo experts discuss the challenges and strategies of brand integration and content migration after acquisitions, with insights from their own experience acquiring PointOne Digital.