The Personalization Maturity Model: What It Takes to Reach Adaptive Personalization
Ninety-seven percent of executives rank personalizing the customer experience as a high or medium priority (PwC & Adobe, 2024). Fewer…
Content Analytics
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past several years. That’s a boon for content marketers, but also a challenge.
Blogs vs. Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
Content Analytics: 7 Need-to-Know Metrics
Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary
Content Measurement Framework
A Measurement Framework to Prove Success Struggling to prove that your marketing efforts are paying off? Tendo’s content measurement framework
SEO Services
SEO Services Tailored for B2B Needs For B2B organizations, organic traffic isn’t just about quantity—it’s about quality. Our SEO expertise
How Google Analytics 4 (GA4) Rethinks User Engagement
If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is
Content Audit
What Is a Content Audit? A content audit is an analysis (quantitative and qualitative) of all your organization’s digital content—from product pages to blog posts to white papers and
Why Are Marketers Prioritizing Different KPIs in 2023?
B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in
What to Do When Your B2B Content Scores a C+
Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the