Engage Your Users with a Visually Immersive Content Experience
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that…
Interactive Content
Video Production
Level Up Your Video Production Game Video content marketing engages in an instant. Tendo can help you showcase your brand
Content Creation Services
Content Creation Services Is your content captivating audiences or getting ignored? Tendo can help you break through—sharing your stories and
Call to Action (CTA)
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
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Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
Why You Need to Rethink the Talking-Head Video: 4 Tips to Improve Engagement
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
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Infographic Do’s and Don’ts
B2B buyers like infographics. According to Eccolo Media, 49 percent of B2B technology buyers ranked infographics as “very or extremely” influential in the technology purchase process.