Topic Archives

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What to Do When Your B2B Content Scores a C+

Lindy Roux / February 10, 2021

Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the…

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How to Get the Most out of a UX Writing Partnership

Elizabeth Smith Fong / January 29, 2021

UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration

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B2B Marketing Trend: Why Your Customers Crave Short-Form Content

Don Knapp / November 9, 2020

Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also

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Why the Lift-and-Shift Approach to Content Migration Doesn’t Work

Lindy Roux / October 14, 2020

This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and

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10 Tips for Better B2B Copywriting

Tendo Team / September 22, 2020

In a sea of bland, overly technical communication, well-crafted B2B copy can help your organization stand apart from its competitors. Here

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9 Tips to Manage Your LinkedIn Company Page

Don Knapp / August 28, 2020

I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.

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7 Content Experience Fundamentals (and Why They Matter for DXPs)

Lindy Roux / August 13, 2020

This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)