7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)…
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Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
Tendo Communications Named a Top Content Marketing Agency
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
Award-Winning Experience Redesign for Dealpath
Tendo’s strategic redesign and technical overhaul revitalized Dealpath’s online presence, reflecting its maturity and expanding offerings.
For Customer-Focused Webpages, Build a Content Model First (Pt. 1)
Content strategists love the mantra, Think of your customers first. And yet that mantra is easier said than done when
OK Boomer: Navigating Age and Your Content Personalization Strategy
You’ve probably heard the expression or seen the memes. The expression “OK Boomer” was born out of frustration by Millennials and Gen-Zers
Make Better Content Decisions with Content Scorecards
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for
Content Experience Explained: Why It Matters for B2B Marketers
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
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Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
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How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B