Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B…
Get always-on editorial support and domain expertise for audience-focused storytelling.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Get always-on editorial support and domain expertise for audience-focused storytelling.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B…
Once upon a time, years before Tim Berners-Lee created the World Wide Web and gave the internet a user-friendly face,
In part 1 of our blog post series on content models, we introduced you to the concept of content models:
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general).
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields