6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of our blog post series on content models, we introduced you to the concept of content models:…
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5 Tips for Creating the Best Social Media Visual Content
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
7 Steps to Successful Stakeholder Collaboration
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general).
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Challenge-Solution Landing Page – Content Creation
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
Challenge-Solution Landing Page – New Audience
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas
Content Architecture: What It Is and Why It Matters
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming