3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
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ServiceNow Product Documentation Restructure
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Personalization
What Is Personalization? Personalization is the practice of delivering targeted content to a person based on known attributes or context.
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”