Ready for some mainstream marketing myth busters? Let’s do this!

In part two of our Structured Content episode, Carrie Hane, the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:

• Is a steep learning curve required to enable structured content?  [1:17]
• Does structured content limit freedom and flexibility? [4:57]
• What functions and roles benefit from structured content?  [8:45]
• Where can one go to learn more about structured content? [15:50]

Additional Resources

Want to discover more truths about structured content? Check out the resource links below:

• “Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow” 
• What is Information Architecture
• Tendo Glossary: Structured Content

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Stock music for this podcast is provided by juqboxmusic, from Pond5