Before you go live with a call to action (CTA) button on your webpage, landing page, or email, double-check that it follows CTA best practices for maximum clicks and conversions.

Download this free Tendo Checklist designed for content strategists and content marketers. Use it as a handy reference to ensure your CTAs are:

• Valuable and motivating
• Punchy and short
• Original, not boring
• Tested and optimized