Are you ready to take your B2B content to the next level?

In this episode of The B2B Content Experience, members of the Tendo team join the conversation on:

• Key trends and best practices that should be top of mind for content strategists and marketers.
• Content guidance—across eight main categories—to help you stand out from the crowd.

For an easy breakdown of the categories see below:

1. Brand journalism with Karla Spormann [0:43]
2. Omnichannel with Lindy Roux [6:07]
3. SEO with Amanda Haxton [10:00]
4. Micropersonalization with John Dorsey [14:20]
5. Scaling content with Zach Edling [18:10]
6. Content ROI with Kourtney Kovanis [24:00]
7. Use cases with Lisa Park [28:45]
8. Privacy-first content marketing with Kim Celestre [32:42]

Additional Resources

Want to learn more about how to level up your B2B content? Check out these resources:

• • 8 Recommendations for Better Content in 2023
  • How to Unleash Your Omnichannel Content Strategy
  • How to Create Content Faster Without Losing Your Mind
  • Why Are More Marketers Investing in Content Audits?
  • Use Case or Case Study? When to Use Each in Your Content Strategy
  • Build Trust With Privacy-First Content Marketing

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Stock music for this podcast is provided by juqboxmusic, from Pond5