The Power of Personas | Episode 5 | The B2B Content Experience Podcast


In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:

  • Why persona development is important.
  • Persona development process
  • How personas feed into buyer journey mapping
  • The differences between persona development and buyer journey
  • Examples of persona development and key learnings from Zann’s roles at NetApp and DEEP ISOLATION
  • What content strategists and content marketers should consider when embarking on a persona development process.

Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot’s Make My Persona tool.

Additional Resources

Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:

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Stock music for this podcast is provided by juqboxmusic, from Pond5


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