Clarify Your Information Architecture

Untangle your website’s content and make it findable and intuitive with Tendo’s information architecture services.

Content Architecture for Real Users

When your content lives in a junk drawer, your customers won’t find what they’re looking for. By improving your information architecture, you can get into the mindset of your users and deliver what they need, when and where they need it. We help you develop smart information architecture and intuitive navigation that support your users’ needs and goals. The result? Improved wayfinding and more conversions.

Your Site Architecture, Organized

Organizing a complex ecosystem of products and services is daunting. We use a proven process to do it:

Follow the user

through your content architecture to find the friction points that stop them from getting where they need to go.

Dig deeper

with proven tools and techniques like card sorting and information architecture diagrams to analyze current and future state IA.

Chart a course

for a structured and coherent IA that gets users to their destination and moves them down the conversion funnel.

Information Architecture Matters

94%

94% of users say easy navigation is the most important feature of a website.¹

60%

60% of users prefer navigation over search.²

6.44

On average, users spent 6.44 seconds looking at the navigation menu.³

Sources:
1 Clutch, Top 6 Website Features People Value, 2021
2 Sherice Jacob, 5 Ways to Make Your E-Commerce Website Search Feature Convert
3 CXL, 10 Useful Findings about How People View Websites, 2021