Search Tendo
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer
Tendo Communications Logo

Tendo Communications

  • Services
    • Content Strategy & Experience
    • Content Marketing
  • Work
  • Blog
  • Resources
    • Content Best Practices
    • Content Glossary
  • Company
  • Careers
  • Contact
  • Search

CA Technologies Website Optimization

Delivering a Content Blueprint for a High-Performing Site

We developed a strategy, documented a blueprint, and launched a pilot that enhances the user-experience and drives lead generation.

  • Web page assessment
  • Qualitative audit
  • Competitive & best practices review
  • User journey mapping
  • Content architecture
  • Content models
  • Web copy
  • Asset mapping
casestudy_CATechnologies-ContentStrategy_1280x750

The Situation

Despite a recent redesign and a high number of net-new visits per year (4.5 million), 86% of visitors to ca.com never returned—the industry benchmark is 54%. The site, disorganized and bloated (23,000 pages), had grown unwieldy as a result of company acquisitions, and was focused more on products than customer needs.

CA Technologies' strategic priority was to increase and accelerate conversions, consideration, and sales.

The Challenge

First and foremost, CA needed to reduce drop-offs and increase repeat visits from its target audiences. But the strategic priority was to create a user-centric destination of discovery that could increase and accelerate conversions, consideration, and sales. They asked us to create the content blueprint and plan to get them there.

The Approach

  • Evaluated a subset of web pages for metrics, navigation, UX, voice, and user journey
  • Conducted a qualitative audit of 130 representative assets
  • Charted many possible routes to and through the site, ensuring streamlined and logical access to key information for all audiences
  • Developed a content strategy and roadmap that determined:
    --What content should go on the site
    --How it should be presented
    --How users would experience it
    --Which assets aligned to user journeys

The Result

The API Management section of CA’s site was our pilot. A streamlined information and content architecture now align with the customer journey, design and content are in harmony, and the revised content assets live at the appropriate site level.

“Tendo had the specialized content and UX skill sets and knowledge I was looking for. They did a stellar job on a complex and challenging project. I highly recommend them.” –Rodnei Connolly, Vice President, Global Digital Brand Strategy & Marketing, CA Technologies

Looking to connect with your customers?

Footer

  • LinkedIn
  • Twitter
  • Facebook

inquiries@tendocom.com

Stay Current

Subscribe to the Tendo View Newsletter to get insights on topics and trends that affect your
content marketing and communication programs

Newsletter

  • This field is for validation purposes and should be left unchanged.

Get In Touch

Tendo Communications
San Francisco Office
535 Mission St., 19th Floor
San Francisco, CA 94105

Washington DC Office
1775 Tysons Blvd., 5th Floor
McLean, VA 22102

Phone: 415.369.8200
Fax: 415.369.8222

Briefly Noted

  • B2C brands focus on brand awareness while B2B brands advertise products. via @hubspot bit.ly/3HZls2V… twitter.com/i/web/status/15422…

    Yesterday at 8:00 pm

  • Home
  • Content Strategy & Experience
  • Content Marketing
  • Work
  • Best Practices
  • Glossary
  • Blog
  • Company
  • Careers
  • Contact

© 2022 Tendo Communications, Inc. All Rights Reserved · Privacy Policy · Terms of Service · Privacy Tools

Simple Share Buttons
logo
  • Services
    • Content Strategy & Experience
    • Content Marketing
  • Work
  • Blog
  • Resources
    • Content Best Practices
    • Content Glossary
  • Company
  • Careers
  • Contact
  • Search