Content Guidance & Thought Leadership

Browse our latest content experience resources—from blog posts and infographics to e-books and checklists—to help B2B leaders succeed.
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125 Results

Blog Post

Content Architecture: What It Is and Why It Matters

Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu,...

Blog Post

How to Get Subject Matter Experts Involved in Your Content Strategy

You can’t create great B2B content in a vacuum. You often need the help and...

Blog Post

9 Things to Know about Top of Funnel (ToFu) Content

Imagine if your buyers read a quick data sheet, talked to a sales rep for...

Blog Post

Modernize Your Approach to Lead Generation Content

Lead generation content has always played a starring role in B2B marketing. Here’s the classic...

Blog Post

How to Create Content Faster without Losing Your Mind

At critical points in the year, B2B marketing teams push hard on content creation. To...

Blog Post

How to Create a Taxonomy: 6 Tips for Success

If you’re developing a taxonomy to classify content and resources on your website, where should...

Blog Post

Why Domain Expertise Still Matters in the Age of AI Content

If ChatGPT can produce content on any topic, do we still need experts? Some AI...

Podcast

How to Maintain Brand Value After an Acquisition | The B2B Content Experience Podcast

In this episode, Tendo experts discuss the challenges and strategies of brand integration and content...

Blog Post

Creating Omnichannel Journeys: A Crawl, Walk, Run Approach

At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our...

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