SEO Services Tailored for B2B Needs

Tendo helped our client, an enterprise software provider, pivot their SEO strategy to adapt to an evolving AI-influenced search landscape.

The challenge: Our client, a B2B enterprise business, had a robust body of product documentation that had experienced a decline in organic search traffic. The client asked Tendo to assess their site’s current organic search performance and ascertain how content is being found in an evolving AI-influenced SERP landscape and how this would impact traffic in the future.

The solution: Tendo explored changes in AI-powered search and user search behaviors to inform the client’s future documentation search and content strategy. Tasks included:

• Current state analysis
• First-person user research
• Third-party research on AI search trends
• SEO keyword audit

The challenge: Despite a complete redesign in 2017 and a high number of net-new visits per year ​(4.5 million), 86% of visitors to CA.com never returned.

The solution: In a three-phase approach, working with two other agencies, Tendo:

• Evaluated webpages and conducted a qualitative content audit.
• Mapped users’ digital journey and developed a digital content strategy framework, content architecture and content models, and information architecture.
• Brought the digital strategy to life with wireframes, new illustrations, and all-new SEO-optimized web copy.