User-Focused Content Experience Reviews

Improve the narrative arc—and user engagement—of your web pages. Content experience reviews identify page content elements that meet user goals and those that don’t.

Optimize Your Page-Level Content Experience

Not sure why key web pages are falling flat with your users? Maybe they fail to clearly present user needs or page goals. To hook audiences, B2B marketers must maintain quality web page content that reflects a cohesive, user-centric narrative. Tendo can help you optimize content experiences by identifying gaps or page sections that should be prioritized. And we’ll recommend ways to improve each section to help boost engagement and conversions.

Review & Refine Your Content Experience

An exceptional digital customer experience requires a partner like Tendo that can help you:

Stay focused on your users

by matching audience goals with business KPIs for pivotal web pages.

Perform a high-level analysis

of page sections to zero in on missing information or content must-haves for your audience.

Conduct an in-the-weeds review

of each element within a page component to find better ways to connect with your users.

Apply results-driven recommendations

for reformatting and revising headlines, body copy, CTAs, images, and interactive content.

Why Great Content Experiences Matter

84%

84% of B2B buyers say that relevant, quality content has a significant impact on their purchase decision.¹

83%

83% of B2B marketers differentiate themselves from competitors with better quality content.²

55%

55% of B2Bs say their top challenge is attracting quality leads with their content.³

Sources:
1 Demand Gen Report, 2022 Buyer Behavior Survey, 2022
2 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends, 2023
3 Semrush, State of Content Marketing 2023 Global Report, 2023