The challenge: Autodesk needed to increase its site’s effectiveness because it was a valuable tool for customers to find and hire Autodesk-vetted service providers.
The solution: Tendo helped Autodesk service providers better position themselves and their capabilities by improving the look and feel of their individual profiles, specifically by:
- Auditing existing profiles and competitor sites
- Rearchitecting the provider profile site layout
- Developing provider best practices to boost traffic, inquiries, and user experience
- Creating a style guide and newsletter to ensure quality and consistency