Shortening the B2B Prospect Journey for Cologix

Tendo redesigned Cologix’s website to improve lead conversion via clearer navigation, improved storytelling, and easier-to-use site elements.

CHALLENGES

Resolve confusing navigation
Reduce site management complexity
Improve lead conversion rate

RESULTS

Enhanced navigation clarity
Simplified site management
Improved conversion pathways

TENDO SERVICES PROVIDED

Digital strategy
User experience and visual design
Technical development

About Cologix

Cologix is North America’s premier network-neutral interconnection and hyperscale edge data center firm.

With an extensive carrier-dense ecosystem comprising over 700 networks, 360 cloud service providers, and 30 onramps, Cologix offers colocation and connectivity solutions. Its robust platform spans 40 digital edge and Scalelogix hyperscale edge data centers, serving more than 1,950 customers across 11 North American markets.

Cologix

Denver, CO

Data and Technology

300 employees

The Challenge

Cologix needed to improve B2B lead generation and conversion on its website.

Tendo identified three major impediments to this goal: subpar website navigation that caused confusion and unnecessarily lengthened the buyer journey; the need for better storytelling to engage visitors; and difficult-to-manage site elements that made it harder to perform site updates and launch campaigns.

The Solution

The Tendo team undertook a comprehensive redesign of Cologix’s website.

We enhanced navigation to create clearer pathways to conversion, and updated Cologix’s web copy to improve storytelling. We also simplified backend operations with a WordPress instance rebuild. This overhaul enabled the Cologix team to swiftly manage content updates and execute campaigns without relying on developer assistance.

The Results

The redesign improved conversions and simplified site management. The WordPress overhaul enabled swift content updates and autonomous campaign handling, reducing reliance on developers and enhancing site agility.

The site garnered acclaim at the 2022 W3 Awards: