Award-Winning Experience Redesign for Dealpath
CHALLENGES
- Design did not reflect company maturity
- Website did not showcase depth of offerings
- Transition to marketing automation
RESULTS
- Enhanced website maturity
- Accelerated marketing transition
- Improved user experience
TENDO SERVICES PROVIDED
- Digital strategy
- User-centric redesign
- Technical development and replatforming
About Dealpath
Dealpath is a leading cloud-based deal management platform that empowers top-tier firms in real estate investment.
Guided by a team of seasoned technologists and industry veterans, Dealpath aims to revolutionize the industry with enhanced efficiency, transparency, and innovation.
Dealpath
San Francisco, CA and New York, NY
Real Estate
60+ employees
The Challenge
Dealpath needed an updated site to meet business growth.
Dealpath’s website met its needs for the first few years’ growth, but it did not accurately reflect the company’s growth and depth of offerings. Dealpath sought a partner to help convey a more mature and authoritative position as the company looked forward. This transition from its early growth phase demanded a significant shift in design and messaging.
The Solution
The Tendo team led an experience redesign and technical replatforming of Dealpath.com.
Using WordPress and leveraging libraries to help accelerate design and development, Tendo delivered the site from start to finish in just six weeks. Following the launch, we created additional elements/page types on the site and helped transition Dealpath’s marketing automation from Pardot to Marketo.
The Results
The updated site reflects Dealpath’s growth, refining its image and user experience while streamlining operations for future growth.
The site garnered acclaim at the 2021 W3 Awards:
- 2021 W3 Awards Silver – Best Home Page for Websites
- 2021 W3 Awards Silver – Website Redesign
- 2021 W3 Awards Silver – Best Visual Appeal for Websites
View More
Digital Experience
Success Stories
A Taxonomy for Dynamic Content Personalization
Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions…
Reinventing Cisco.com
An improved site experience leads to better business metrics for Cisco.
Advanced Content Audit, Scoring, and Gap Analysis at Crowe
Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key…
UX Content Strategy for Autodesk Education
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for…
View More
Digital Experience
Success Stories
Reflecting Kofax’s Evolution in a Web Redesign
A Taxonomy for Dynamic Content Personalization
Driving Ecolab’s Digital Sales Growth
Explore all our case studies: VIEW WORK
Ready to Revamp Your Website?
Reach out to Tendo, and we’ll help you revitalize your online presence.