Content Performance Services

Adopt our innovative, comprehensive approach to content performance. Identify your weaknesses, amplify strengths—and surpass your competitors.

Go from Content Insights to Content ROI

Put your content on a path of continuous improvement. Measure what matters with our proprietary tools and processes. Go beyond quantitative metrics to assess content quality, audience focus, journey stage, and alignment with marketing goals. Discover gaps and opportunities. Together, we’ll leverage powerful insights to energize your content strategy and achieve outstanding results.

Content Performance Services

Content Audit & Scorecard

We’ve built a better content audit. Tendo’s proprietary content scorecard gives you a comprehensive view of your content’s strengths and weaknesses, both quantitative and qualitative.

Content Gap Analysis

Does your content overlook key audiences or journey stages? Rely too heavily on a single content type? We’ll help you pinpoint problems and uncover opportunities to increase engagement and conversion.

Content Measurement Framework

Construct a framework that tracks all the content KPIs that matter, and none that don’t. We’ll tailor content measurement to your marketing goals and audience needs—and empower ongoing optimization.

SEO Services

Follow our B2B-specific and audience-focused approach to SEO. Assess your on-page SEO performance to establish a baseline, identify issues, and create a prioritized roadmap of recommendations.

Content Experience Reviews

Are key web pages underperforming with your users? Tendo can conduct a detailed content analysis to identify gaps and prioritize and improve page sections for better storytelling and user engagement.

Content Performance Resources

B2B Marketing in 2024: Trends, Wins, and Lessons

This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare...

Content Analytics: 7 Need-to-Know Metrics

Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary…

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Where Should You Place Your SEO Team for Best Results?

As search engine optimization continues to evolve, its goals and functions merge with other disciplines, both in and out of…

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How Google Analytics 4 (GA4) Rethinks User Engagement

If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is…

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How to Boost SEO Success Through Collaboration

When executed well, a holistic SEO strategy pays off exponentially. Nothing else can drive traffic and online visibility as cost-effectively…

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6 Signs You Need Help with Integrated Content Planning

Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand…

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Explore our latest thought leadership and content resources: DIVE IN

Case Study Spotlight

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Additional Tendo Services

Explore our full range of services, which can help you deliver exceptional digital experiences.

Let’s Discuss Your Measurement Needs

Schedule an initial consultation to share your measurement challenges and goals, and we’ll propose solutions and next steps.

Content Performance Services

Go from Content Insights to Content ROI