Build Better Demand Generation Campaigns
Demand gen succeeds or fails on the strength of your content. We’ll help you develop timely, targeted creative campaigns that engage and delight B2B buyers.
Accelerate Your Demand Generation Strategy
The biggest challenge in modern B2B marketing? Building relationships with out-of-market buyers, so that when they are ready to purchase, your brand is at the top of their list. Tendo can help you increase brand awareness, then create and capture demand with integrated content marketing campaigns that educate users about how you solve their pain points. We succeed with thoughtful, up-front planning to dial in demand generation campaign themes, campaign flow and timing, editorial strategy, and visual design.
Demand Generation Services that Deliver Results
Tendo’s marketing strategists and creatives will huddle up to develop your B2B demand generation campaign in four key steps:
Define audience, goals, and key messages.
We’ll set clear goals, pinpoint your customer needs, and craft messaging that resonates.
Design creative campaign theme.
A creative theme and tagline bring together eye-catching visuals with a cohesive editorial approach.
Develop unified asset and channel mix.
We’ll create a diverse mix of content assets—ads, social posts, emails, videos, interactive—to engage buyers across channels and journey stages.
Launch, measure, and optimize.
Push your B2B demand gen campaign live, then work with us to adjust messaging and cadence, and optimize content assets to boost performance.
Content Drives B2B Demand Generation Strategy
83%
95%
75%
Sources:
1 Content Marketing Institute, The Struggle to Generate Demand From Buyers Report, 2023
2 Ehrenberg-Bass Institute for Marketing Science, “Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now” study, 2021
3 Edelman and LinkedIn, 2024 Edelman-LinkedIn B2B Thought Leadership Study, 2024
Demand Generation Resources
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
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Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book…
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The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this…
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Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out…
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The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly…
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A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers….
...Case Study Spotlight
Generating Leads for Blackboard with an Interactive Assessment
HPE Business Insights Content
Blackboard Event Registration Campaign
Centrify Demand Generation Architecture
Jumpstart Your B2B Demand Gen Efforts
Set up a strategy session with Tendo to discuss your B2B demand generation campaign and content needs.