Search Tendo
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer
Tendo Communications Logo

Tendo Communications

  • Services
    • Content Strategy & Experience
    • Content Marketing
  • Work
  • Blog
  • Resources
    • Content Best Practices
    • Content Glossary
  • Company
  • Careers
  • Contact
  • Search
Content Strategy

5 Best Practices to Minimize Duplicate Content

by Kelly Stewart

June 9, 2020

  • Twitter
  • Facebook
  • Linkedin

While there can be a time and a place for duplicate content, it can negatively impact website page rankings and user experience. When there are multiple versions of the same content, search engines have difficulty deciding which one to send traffic to. Therefore, it’s strategic to only use duplicate content when needed.

If duplicate content is a concern for your brand, implement these duplicate content best practices to guard against it:

  • Canonical URLs. Choosing a canonical, or preferred, URL for your content will tell search engines which one to include in search results. You can check if a URL is canonical or non-canonical by searching for “rel=‘canonical’” within the page’s metadata.
  • Review cycle for content. Review your content periodically and consider which pieces of your content could be consolidated into similar pages.
  • Retirement cycle for content. Not all content can live forever. Gracefully retiring low-performing and time-specific content assets will help keep your content library fresh and relevant.
  • 301 redirects. Use these redirects to redirect traffic from old URLs to new URLs.
  • “No index” tag. Putting this tag on a page will tell search engines not to include it in results.

Minimizing duplicate content will let you save your page rankings for the pages that need it.

  • Twitter
  • Facebook
  • Linkedin
Return to Main Page
Previous Article
Next Article

  • If you (or your B2B customers) have a minute, take the 2021 Content Preferences Survey from @DG_Report.… twitter.com/i/web/status/13691…

    5 minutes ago

Subscribe

Get insights and valuable content marketing material.
  • This field is for validation purposes and should be left unchanged.

Footer

  • LinkedIn
  • Twitter
  • Facebook

inquiries@tendocom.com

Stay Current

Subscribe to the Tendo View Newsletter to get insights on topics and trends that affect your
content marketing and communication programs

Newsletter

  • This field is for validation purposes and should be left unchanged.

Get In Touch

Tendo Communications
San Francisco Office
535 Mission St., 19th Floor
San Francisco, CA 94105

Washington DC Office
1775 Tysons Blvd., 5th Floor
McLean, VA 22102

Phone: 415.369.8200
Fax: 415.369.8222

Briefly Noted

  • If you (or your B2B customers) have a minute, take the 2021 Content Preferences Survey from @DG_Report.… twitter.com/i/web/status/13691…

    5 minutes ago

  • Home
  • Content Strategy & Experience
  • Content Marketing
  • Work
  • Best Practices
  • Glossary
  • Blog
  • Company
  • Careers
  • Contact

© 2021 Tendo Communications, Inc. All Rights Reserved · Privacy Policy · Terms of Service · Privacy Tools

Simple Share Buttons
logo
  • Services
    • Content Strategy & Experience
    • Content Marketing
  • Work
  • Blog
  • Resources
    • Content Best Practices
    • Content Glossary
  • Company
  • Careers
  • Contact
  • Search