Autodesk SMP Provider Profiles

Tendo helped Autodesk increase provider inquiries 43 percent by improving the effectiveness of the Services Marketplace website.

The challenge: Autodesk needed to increase its site’s effectiveness because it was a valuable tool for customers to find and hire Autodesk-vetted service providers.

The solution: Tendo helped Autodesk service providers better position themselves and their capabilities by improving the look and feel of their individual profiles, specifically by:

  • Auditing existing profiles and competitor sites
  • Rearchitecting the provider profile site layout
  • Developing provider best practices to boost traffic, inquiries, and user experience
  • Creating a style guide and newsletter to ensure quality and consistency
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