The challenge: Informatica needed to drive awareness and understanding for its solutions in a chaotic and confusing data analytics category.

The solution: Tendo created and executed Potential @ Work, an end-to-end thought leadership program that included more than 130 articles, three e-books, and a monthly e-newsletter with six persona versions—all housed in a cross-industry, cross-discipline content hub. Tendo developed the strategy and internal workflows, managed the editorial calendar and content creation, and developed a metrics dashboard.