A Reimagined Digital Banking Platform for Canadian Credit Unions

Tendo reimagined and redesigned the online banking and marketing website platform used by hundreds of Canadian credit unions.

CHALLENGES

Diverse brand identities & product offerings across credit unions
Lack of design flexibility and scalability
Platform integration challenges

RESULTS

New platform with scalable and modern user experience
Marketing site builder tool for branding flexibility and consistency
Adaptable online banking UX/design for varied product offerings

TENDO SERVICES PROVIDED

Digital strategy implementation
User experience design
Visual branding development

About Central 1

Central 1 offers financial products and digital banking services to 300 credit unions across Canada.

Central 1 serves as the primary liquidity manager, payments provider, and trade association for 42 member credit unions in B.C. and 70 in Ontario, and it serves a network that represents 3.3 million members and holds more than $118.8 billion in assets.

Central 1

Vancouver, BC

Financial Services

700 employees

The Challenge

Central 1 needed an adaptable online banking and marketing website platform.

Central 1 needed a flexible digital experience platform (encompassing public/marketing websites and online banking) that was adaptable to a multitude of credit unions, each with distinct brand and service offerings.

The platform required seamless alignment with Backbase’s multifaceted use cases and a unified design framework to support the diverse credit union landscape. In addition, Central 1 needed to help credit unions easily create their own public-facing websites for marketing purposes.

The Solution

Tendo optimized Central 1’s user experiences with a site builder and design system overhaul.

Collaborating closely with Central 1 and Backbase, Tendo created a holistic user experience design system that is flexible based on specific product offerings, user attributes, and brand considerations. The design system was particularly complex as it needed to support hundreds of brands and use cases and be implemented on Backbase’s platform.

In addition, Tendo created a true “drag and drop” site builder tool that allowed any Central 1 credit union to build its own public website, within a best practice design framework.

The Results

The new online banking platform allowed credit unions to provide user-friendly digital services to their customers. The site builder tool empowered each credit union to create engaging and attractive independent websites that aligned with their brand identity.