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Editorial Services for Elevated Results
Tell a Better Story Than Your Competitors
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Audience-Focused Editorial Services FTW
We anchor our editorial approach in a deep understanding of your audience and goals. Whether we’re crafting brand journalism, UX copy, or sales enablement content, we’ll follow a proven approach:
Choose the content types
that best tell your stories. Blog post? Infographic? Interactive e-book? (Something new?)
Refine the editorial angle
Dive deep into research.
Create superlative content
The Compelling Case for Tendo's Content Studio
Scaling high-quality content is tough on your own. But you’re not alone! Tendo will become an extension of your team through our content studio. Tap Tendo to scale content creation in an integrated approach that combines content planning with always-on editorial support. By leveraging our content studio, you’ll gain a partner that invests the time to understand your brand. When you need us, we’ll be ready to jump in and do what we do best.
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Why Good-Enough Content Doesn’t Cut It
83%
55%
72%
Sources:
1 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends Report, 2023
2 Demand Gen Report, 2022 Content Preferences Survey Report, 2022
3 Demand Gen Report, 2023 Content Preferences Survey Report, 2023
B2B Content Creation Resources
So, you are about to compose your first content brief for a writer who has accepted an assignment from you….
...Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that…
...Use cases and case studies focus on the real-world application of a product or solution, and both are important tools…
...What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves…
...David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
...Case Study Spotlight
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Managing Agile Product Content Updates for Autodesk Global Launch
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HPE Business Insights Content
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HPE Business Insights Content
The challenge: HPE needed to build mindshare as a strategic solution provider and demonstrate thought leadership in digital transformation. It needed to engage global enterprise IT leaders and drive registrations for ongoing marketing efforts.
The solution: Tendo created a global thought leadership destination and distribution presence that encompassed:
- A microsite, blog, video channel, LinkedIn and Twitter channels, and an email newsletter
- 4 regions, 5 personas, 6 languages, and 7 areas of focus.
- Editorial strategy, content planning, and content creation
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Scaling Content Creation for Cisco Partner Marketing
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Informatica Thought Leadership Program
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Informatica Thought Leadership Program
The challenge: Informatica needed to drive awareness and understanding for its solutions in a chaotic and confusing data analytics category.
The solution: Tendo created and executed Potential @ Work, an end-to-end thought leadership program that included more than 130 articles, three e-books, and a monthly e-newsletter with six persona versions—all housed in a cross-industry, cross-discipline content hub. Tendo developed the strategy and internal workflows, managed the editorial calendar and content creation, and developed a metrics dashboard.