Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast


In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and advocacy platform—joins Tendo host Kim Celestre for a conversation about:

  • How to build customer communities that provide an engaging experience across every stage of the journey.
  • Why customer communities are important.
  • Introducing a strong emotional connection in marketing strategy.
  • Content evolution.

Also joining us is Don Knapp, Associate Director at Tendo, who introduces an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

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