A Measurement Framework to Prove Success
Struggling to prove that your marketing efforts are paying off? Tendo’s content measurement framework aligns your goals and data so you can establish and manage key KPIs.
Measure What Matters to Your Business
Your company might have access to a ton of marketing data. But without a clear content measurement framework in place, tracking progress toward business objectives can prove challenging. Tendo can help you align on KPIs, analyze all available data, and create a plan for ongoing measurement and optimization tailored to your unique needs. Our content measurement framework sets you up for success by providing the context you need to understand how metrics ladder up to your high-level goals.
Get a Customized Measurement Framework
Whether you’re working with an existing measurement framework or you’re starting from scratch, count on Tendo to help you:
Align on key business goals
across multiple teams to understand what you need to monitor and measure.
Collect and examine available data,
pinpoint data gaps, and ensure reports are clear and accurate.
Define performance metrics
so you have a baseline for tracking the success of your marketing efforts.
Optimize the measurement framework,
walking through what to measure and when as well as how to use it to support your goals.
Why You Need a Content Measurement Framework
70%
70% of B2B marketers struggle to identify KPIs and set organizational goals.1
77%
77% of B2B marketers struggle to tie performance data back to goals.2
61%
61% of top B2B marketers attribute success to effective content measurement.3
Sources:
1–3 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
Content Measurement Framework Resources
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Make the Most of Your Marketing Investments
Lean on Tendo to craft a measurement framework that aligns your content strategy with business goals to achieve marketing success.