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Champion Your Users’ Top Jobs to Be Done

Deliver maximum value by helping users achieve their goals. Count on Tendo to craft a connected content experience that supports users’ top tasks or jobs to be done (JTBD).
Discuss Your Users’ JTBD

JTBD & Task Flows Put Users First

B2B companies often take an inside-out approach to content strategy, churning out web pages and assets that address business priorities but not audience needs. To attract and retain customers, marketers and digital strategists must prioritize what matters most to users. Tendo can help you optimize the content experience by pinpointing top tasks or jobs to be done that users need to accomplish throughout the buyer journey; we’ll create task flow diagrams to reduce buyer friction, uncovering key content opportunities and gaps.
illustration of a flow chart

Our Approach to JTBD & Task Flow Diagrams for Tip-Top UX

Because JTBD and task flow diagrams provide the foundation for information architecture, content models, UX and visual design, we make sure to:

Understand user needs and goals

by digging into audience research—from surveys and search data to stakeholder interviews.

Identify and prioritize users’ top JTBD

within a JTBD framework that’s based on audience personas and user journey mapping.

Map users’ top task flows,

surfacing key informational needs by journey stage and the steps users might take to meet them.

Determine the right content

for the right time and in the right place to facilitate users’ top jobs to be done.

Why JTBD & Task Flow Diagrams Matter

10

You have 10 seconds to connect with users before they’ll bounce off your website.1

90%

90% of customers report that brands fail to deliver a good user experience.2

100%

100% of B2B buyers want to self-educate and manage the buying experience on their own, before talking to sales.3

Sources:
1 Nielsen Norman Group, How Long Do Users Stay on Web Pages?, 2011
2 Acquia, Deliver the CX They Expect: Customer Experience Trends, 2019
3 TrustRadius, 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer, 2022

JTBD & Task Flow Mapping Resources

Person typing on a computer that's providing written, photo, and video content.
Blog Post

What Is Content Experience in B2B Marketing?

Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and…

...
A cursor hovers over a website's interface.
Blog Post

6 Steps to Building Content Models for Your Webpages (Pt. 2)

In part 1 of Tendo’s blog post series on content models, we introduced you to the concept of content models:…

...

Case Study Spotlight

Reinventing Cisco.com

Reinventing Cisco.com

An improved site experience leads to better business metrics for Cisco.
Evolving the Cisco Partner Program to Meet Customer Needs

Evolving the Cisco Partner Program to Meet Customer Needs

Tendo helped simplify and elevate the program’s digital experience, enabling partners to keep pace with...
CA Technologies Website Optimization

CA Technologies Website Optimization

Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user...
ServiceNow Product Documentation Restructure

ServiceNow Product Documentation Restructure

Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to...

Learn more about our satisfied customers: VIEW SUCCESS STORIES

Let’s Dig Into JTBD & Task Flow Diagrams

Want to lay the groundwork for a better UX? Get in touch to learn more about how Tendo’s JTBD and task flow mapping services can help.
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