3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
Content Optimization
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content
How Mature Is Your Content Organization?
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. “Create relevant, engaging digital content,” they…
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered