3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
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AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from…
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.