B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past several years. That’s a boon for content marketers, but also a challenge….
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3 Infographic Best Practices, Plus Pitfalls to Avoid
B2B buyers like infographics. According to a Demand Gen Report survey, 65% of B2B buyers rate short-form content such as
Falling Behind in B2B Marketing? Turn Pressure into Progress
Modern B2B marketing is moving faster than ever. New tools and strategies bring disruption and raise expectations for what marketing
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
7 B2B Content Examples that Demonstrate How Content Is Evolving in 2025
What does the very best B2B content look like right now? What’s the new benchmark for kicking ass? Once or
3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from
Engage Your Users with a Visually Immersive Content Experience
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that
5 Keys to Writing for Translation: Make Your Content Resonate in Any Language
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
How to Write an Effective Content Brief
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
Create B2B Editorial Themes (Not Content Pillars) in 2025
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that