Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools…
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3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
UX Writing
What Is UX Writing? UX writing is the practice of writing interactive copy that guides the user experience. Most famously,
Thought Leadership Content
What Is Thought Leadership Content? “Thought leadership,” a term coined by economist and author Joel Kurtzman, can be defined as
Tendo Named a Top Digital Agency in 2021
Three separate agency listing and review sites all agree: Tendo Communications is a top digital and content agency. We’re thrilled
How to Get the Most out of a UX Writing Partnership
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration
How to Write an Effective Content Brief
You’re reading this blog post because you are about to compose your first content brief for a writer who has
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also