B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also…
In a sea of bland, overly technical communication, well-crafted B2B copy can help your organization stand apart from its competitors. Here
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct
Becoming a thought leader isn’t without challenges. It takes commitment. Yet many category leaders and challengers already understand the value of thought leadership programs and are investing accordingly.