How Google Analytics 4 (GA4) Rethinks User Engagement
If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is…
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Why You Need an AI Content Playbook
When it comes to your AI content strategy, are you missing out on ROI? It wouldn’t be the first time
B2B Newsletter Best Practices that Engage & Delight
Does your B2B newsletter stand out? Does it rise above the clutter and connect with your users, or is it
Driving Ecolab’s Digital Sales Growth
Tendo reimagined and rebuilt a set of six co-branded product-based sites for Ecolab that helped sales reps leverage data and better execute sales.
Prompt Engineering
What Is Prompt Engineering? Prompt engineering is the practice of crafting and optimizing instructions, or prompts, for generative AI tools
How to Boost SEO Success Through Collaboration
When executed well, a holistic SEO strategy pays off exponentially. Nothing else can drive traffic and online visibility as cost-effectively
5 Prompt Patterns for Effective AI Content Creation
If you’ve ever experimented with large language models (LLMs) like ChatGPT, you know how easy it is to generate passable
5 AI Predictions: How It Will Disrupt Marketing, Where It Will Disappoint
Generative AI has captured the attention of B2B marketers like nothing else in recent memory. But don’t expect anything about
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order