How to Boost SEO Success Through Collaboration
When executed well, a holistic SEO strategy pays off exponentially. Nothing else can drive traffic and online visibility as cost-effectively…
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5 Prompt Patterns for Effective AI Content Creation
If you’ve ever experimented with large language models (LLMs) like ChatGPT, you know how easy it is to generate passable
5 AI Predictions: How It Will Disrupt Marketing, Where It Will Disappoint
Generative AI has captured the attention of B2B marketers like nothing else in recent memory. But don’t expect anything about
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a