The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,…
B2B Influencer Marketing
Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four
Content Marketing
Generate brand awareness, pipeline, and revenue with our strategy-led content marketing campaigns and programs.
3 Reasons B2Bs Should Jump on the Influencer Marketing Bandwagon
So far, B2C brands have been the primary adopters of influencer marketing. A recent survey conducted by Linqia found that
5 Qualities Every B2B Influencer Must Have
The business world has bought into the effectiveness of influencer marketing. A survey conducted by Linqua found that in 2016, 86%
How to Develop Your Own Online Influencers
You have thought leadership inherent in your organization. It’s locked in the heads of your colleagues who possess the knowledge