Turning Thought Leaders into Influencers for HPE Services
Tendo built HPE Services’ influencer marketing, helping change perceptions about its evolving capabilities by unlocking and promoting the insights of its thought leaders.
B2B Influencer Marketing
HPE Influencer Content and Support
Tendo boosted HPE influencers’ online status and credibility, leading to a 50 percent increase in clicks and a 59 percent growth in shares.
Amplification
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify
Essential Guide to B2B Influencer Marketing
Increasingly, B2B marketers are turning to influencer programs to establish thought leadership and drive credibility with key audiences. But what
Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and
3 Ways to Provide a Great Content Experience in an Online Community
Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,
How to Create Better Partner Marketing Content
Summary and Takeaways To create more effective content that supports your channel marketing and partner marketing goals, follow these three