Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,…
Demand Generation Campaigns
5 Ways Content Can Help You Get Better Demand Gen Results
Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out
Thought Leadership Content for Higher Education
Tendo helped Sodexo position itself as a global thought leader to expand relationships with existing and new university accounts.
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Thought Leadership Content
What Is Thought Leadership Content? “Thought leadership,” a term coined by economist and author Joel Kurtzman, can be defined as
Content Marketing
Generate brand awareness, pipeline, and revenue with our strategy-led content marketing campaigns and programs.
Tendo Communications Named a Top Content Marketing Agency
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
Grid
5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a
Thought Leaders: What Warren Buffett, IBM, and Deloitte Are Doing Right
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal