The Great Content Attribution Debate: 2025 Edition
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
AI promised to make everything easier, simpler, more powerful. So why do AI tools feel so complicated? Because we’re designing…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
The state of the content attribution debate and key takeaways for B2B enterprise marketers.
Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary
Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life.
The Challenge: Your Content Isn’t Performing and You Don’t Know Why The Solution: Audit your content both quantitatively and qualitatively.
A Content Audit & Scorecard for A+ Results Tendo pioneered a better approach to content audits. Use our proprietary content
Content Performance Services Adopt our innovative, comprehensive approach to content performance. Identify your weaknesses, amplify strengths—and surpass your competitors. Share
Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key audiences.
Tendo provided guidance to improve the on-page content experience for Fortinet’s solution pages.
Tendo audited and scored Salesforce’s digital content and made recommendations to improve it.
Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.