Falling Behind in B2B Marketing? Turn Pressure into Progress
Modern B2B marketing is moving faster than ever. New tools and strategies bring disruption and raise expectations for what marketing…
Content Gap Analysis
Content Gap Analysis
See where your content experiences are missing a step or not matching customer expectations.
Content Performance Services
Content Performance Services Adopt our innovative, comprehensive approach to content performance. Identify your weaknesses, amplify strengths—and surpass your competitors. Share
Advanced Content Audit, Scoring, and Gap Analysis at Crowe
Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key audiences.
6 Signs You Need Help with Integrated Content Planning
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand
ServiceNow Product Documentation Restructure
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
Fortinet Solution Page Enhancement
Tendo provided guidance to improve the on-page content experience for Fortinet’s solution pages.
Citrix Website Strategy: From Product-led to Persona-led
Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis