Content Measurement Framework

How Google Analytics 4 (GA4) Rethinks User Engagement

If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is…

Edie Frederick / September 27, 2023

Tendo optimized the Irrigation Association’s digital marketing presence to better represent the needs of its members.

Don Knapp / September 27, 2023

Tendo helped Salesforce define how content strategy contributes to the success of digital marketing.

tndadmin / August 18, 2023

What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,

Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,

Don Knapp / January 15, 2023

B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in

Don Knapp / October 6, 2021

Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary

Lindy Roux / October 22, 2019

This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for