Citrix Website Strategy: From Product-led to Persona-led
Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.
Content Strategy & Planning Services
Creating a User-Centric Website for CA Technologies
Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.
Defining Digital Content Strategy at Salesforce
Tendo helped Salesforce define how content strategy contributes to the success of digital marketing.
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap that helps define,
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your