Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a…
Content Strategy & Planning Services
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap that helps define,
Call to Action (CTA)
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s