5 Essentials for Your Content Marketing Plan
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to…
Personas & Journey Mapping
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Challenge-Solution Landing Page – New Audience
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Elevating the Digital Content Experience for Okta
Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life.
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Personas & Journey Mapping
Put Personas & Journey Mapping to Work Reveal your customers’ needs and motivations, and how to fulfill them with content.
Content Strategy & Planning Services
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
CA Technologies Website Optimization
Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user experience and drive lead generation.