Personas & Journey Mapping Archives

Creating Omnichannel Journeys: A Crawl, Walk, Run Approach

At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…

tndadmin / June 19, 2024

Put Personas & Journey Mapping to Work Reveal your customers’ needs and motivations, and how to fulfill them with content.

tndadmin / May 23, 2024

Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart

Don Knapp / October 9, 2023

Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user experience and drive lead generation.

Edie Frederick / September 27, 2023

Tendo developed a scalable plan to increase Centrify’s lead volume for persona-based nurture communications.

Edie Frederick / September 27, 2023

Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.

Don Knapp / September 27, 2023

Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.

tndadmin / August 18, 2023

What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a

tndadmin / August 18, 2023

What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,

tndadmin / August 18, 2023

What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take