5 Tips for Creating the Best Social Media Snapshots
Visual content dominates the social media landscape. Stand out and connect with your audience by conveying your brand through images….
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Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
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How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
25 Jargon Words to Avoid (Like the Plague)
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words
Why You Need to Rethink the Talking-Head Video: 4 Tips to Improve Engagement
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
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From Clutter to Conversion: 10 Tips to Make Your B2B Emails Pop
Email has been around for a long time. While many proclaim that B2B email is declining as a preferred communication
5 Ways to Get the Most out of Your Content Marketing Agency
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with
7 Steps to Successful Collaboration Between You and Your Stakeholders
Many of our best modern innovations are the result of creative collaboration (the Internet being a great example). Ideas tend
The Email Marketing Measurement Challenge
Email is still a workhorse for B2B marketers. In fact, according to a Salesforce State of Marketing report, 73% of
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5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a