B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves…
Blog Post
Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B
5 Good Infographic Sources—and How USA Today Was Ahead of the Curve
Once upon a time, years before Tim Berners-Lee created the World Wide Web and gave the internet a user-friendly face,
6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of our blog post series on content models, we introduced you to the concept of content models:
5 Tips for Creating the Best Social Media Visual Content
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
7 Steps to Successful Stakeholder Collaboration
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general).
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Why You Need a House Style Guide
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Content Architecture: What It Is and Why It Matters
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields