Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and…
Glossary Term
Content Audit
What Is a Content Audit? A content audit is an analysis (quantitative and qualitative) of all your organization’s digital content—from product pages to blog posts to white papers and
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Information Architecture
What Is Information Architecture? Information architecture (IA) is the practice of organizing content and defining relationships between pieces of content,
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
Task Flow
What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task or
Content Governance
Standardize workflows, develop a governance framework, and ensure consistency across the organization.
UX Writing
What Is UX Writing? UX writing is the practice of writing interactive copy that guides the user experience. Most famously,