Caltech MarCom Communications Plan
Tendo developed an integrated communications plan that represented the institution’s renewed brand identity.
Content Type
Autodesk SMP Provider Profiles
Tendo helped Autodesk increase provider inquiries 43 percent by improving the effectiveness of the Services Marketplace website.
Cisco Marketing Velocity Content Support
Tendo created visually driven and information-rich content to boost awareness of Cisco’s Marketing Velocity Activate program.
Centrify Demand Generation Architecture
Tendo developed a scalable plan to increase Centrify’s lead volume for persona-based nurture communications.
Irrigation Association Strategy and Measurement Plan
Tendo optimized the Irrigation Association’s digital marketing presence to better represent the needs of its members.
BMC Remedy Customer Stories
Tendo refined and improved BMC’s customer case studies, making them more engaging and visual.
Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Evolving the Salesforce Digital Content Experience
Tendo audited and scored Salesforce’s digital content and made recommendations to improve it.
Citrix Website Strategy: From Product-led to Persona-led
Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order