Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect…
Content Type
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Zero-Party Data
What Is Zero-Party Data? Zero-party data is information that a customer intentionally shares with a brand. Forrester defines it as
Evergreen Content
What Is Evergreen Content? Evergreen content provides lasting value by maintaining strong relevance and performance well beyond its initial publication.
On-Page SEO
What Is On-Page SEO? On-page SEO (search engine optimization), also known as on-site SEO, is the process of optimizing a
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,