Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just…
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just…
Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary
When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
What Is UX Writing? UX writing is the practice of writing interactive copy that guides the user experience. Most famously,
Standardize workflows, develop a governance framework, and ensure consistency across the organization.
What Is a Task Flow? A task flow is a diagram that represents a user’s journey through a specific task. You
What Is Thought Leadership Content? “Thought leadership,” a term coined by economist and author Joel Kurtzman, can be defined as