Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a…
Content Type
Predictive Tool Development for Ecolab
Tendo partnered with Ecolab to develop an innovative Pest Risk Score Tool, leveraging diverse data for accurate pest risk predictions to help Ecolab customers streamline operations.
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
Channel Marketing Challenges and How to Navigate Them
Summary and Takeaways To overcome key challenges, partner marketing and channel marketing teams from B2B vendors should follow these four
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content
How Mature Is Your Content Organization?
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. “Create relevant, engaging digital content,” they…
The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
SaaS Product Web Pages that Put Customers First
When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they